Functions at Auckland Zoo Brand Development

Auckland Zoo had a problem, they owned many function venues around the zoo but few people knew about them and those who did assumed they were tacky and unclean.

I was asked to develop a logo and other branding material to be used in promoting Auckland Zoo’s function venues. The material had to be clean and corporate, while still communicating the fact that it was part of a zoo.

The Lion is a regal symbol and alludes to unparalleled beauty and quality, something that can be experienced by having a function at Auckland Zoo.

© Haniel Moore. All Rights Reserved.